* This isn't exactly a "come back" or "resurgence." More of a rebranding of the old perm to "new wave." In fact, I got my first perm, sorry "new wave" when I was in High School, around the same age of these teens. Young guys (and women) with stick straight, wiry hair or those of us with limp, flat, fine hair are always looking for a style to bring life to their troubled locks. This is just the next generation of young men looking for easy care hair. When 19-year-old Charles Chen got a perm in early 2022, it was a spur of the moment decision. “I was looking for something simple to style,” he said of his “naturally bone straight” hair. But what was intended to be a one-time hair experiment has now become an integral step in Chen’s beauty routine, which also includes skin care and standard grooming. He now gets a perm every time he visits his barber in downtown Manhattan. Perms, or the permanent wave, have been a fixture of American culture since the late 19th century and reached peak popularity in the 1970s and 1980s. The style went out of vogue in the early ‘90s, but has since found a new audience, largely thanks to innovative new products and rising popularity among K-Pop stars and influencers on TikTok, where videos under the hashtag “perm” have over 2 billion views. While beauty trends, like fashion, are cyclical, perms today differ greatly from those once seen on stars like Cher and Stevie Nicks, thanks to gentler products and digitized heat technology. The clientele for perms has also changed. Young people, especially men, are the hairstyle’s recent converts. Still, a perm is nowhere near as popular as it was in its heyday. In fact, the perm category — which is valued at over $60 million today — declined by 35 percent between 2017 and 2022, according to data from Euromonitor. Nonetheless, a steadily growing pool of new converts, and new product technology, pose an opportunity for hair care brands and stylists. “Some of our main competitors left the category altogether,” said Roland Munz, global education director at Wella Professional. “We decided to stay because we believe in a future for this segment.” (Focusing on products that are gentler and cause less damage to the hair, Wella’s new salon formulations are designed to make perms more accessible and offer a tailored curl size, said Munz.) The perm rebranded Gen-Z’s version of the perm differs greatly from its predecessors. Briana Dunning, a textured hair specialist and her team at Striiike, a salon in Los Angeles, are forgoing the term “perm” in favor of “new wave” to distance themselves from a hairstyle that has been seen as passé. “These aren’t your grandma’s perms that leave hair feeling fried and crunchy,” said Dunning. “Today, the perm is meant to mimic having a permanent salt spray in the hair.” The process of getting a perm can be lengthy. Hair must be shampooed, washed and set in curling rods. A perming solution, which chemically alters the structure of the hair in order for it to curl, is then applied. Once the solution sets for about 30 minutes, a neutralizing lotion is applied and the hair is washed again to reveal fresh curls. The “new wave,” like the perm, also uses curling rods, but the rods are designed to give the hair a more natural curl. At Striiike, Dunning and her team curl the hair in larger sections, following the natural movement and direction of the hair and using gentler perming solutions. Digital perms, or hot perms, have also become popular. This type of perm uses a chemical solution alongside digitized heat technology to set the hair into semi-permanent curls. Finding the client “Hallyu,” or the Korean Wave, a phenomenon characterized by the proliferation of South Korean culture around the world, has been cited as a motivation for young people, especially young men, getting their hair chemically curled. The Korean perm, unlike the stiff, bouffant American perm of the 80s, can go unnoticed as a treatment. The ‘do is natural-looking and gives hair a gentle wisp. Musicians like BTS’s V (Kim Tae-Hyung) and actors like Gong Yoo, a star of “Train to Busan” and Netflix’s “Squid Game,” have helped popularized the trend. Lydia Wolfe, a hair stylist in London, said there has been an increasing number of young men coming to her salon, Jack and the Wolfe, for perms. She credits the perm’s comeback because of its ease of styling. “It certainly helps that K-Pop and K-Dramas are popular and the stars get perms, so that has made it more culturally acceptable,” said Chen. Wella’s Munz is hopeful the resurgence of perms will also encourage brands to further engage with the multicultural consumer. “There has really been a shift in the last few years and more people are embracing their natural curls,” said Wolfe. “Perms can be a part of that.” Editor’s Note: This article was originally published by The Business of Fashion, an editorial partner of CNN Style. from CNN
With so many men’s and women’s hair products on the market these days it can be difficult to keep track of them all. Most people seem to have a basic understanding of products like gels, pomades, creams, leave-in conditions and why they are used – but what about lesser known products like texture powders and dry shampoos? What’s the purpose of using these products and how can they help me get the hairstyle that I want? Well, hopefully we’ll be able to break the difference between the two hair product types so that it’s simple and easy to understand – having the proper information will help you make the right decision as to whether or not texture powder or dry shampoo should be added to your daily hair care routine.
What is Texture Powder? Texture powder is an incredibly fine, lightweight dry powder that doesn’t have a fragrance and has a tacky feel to it. It’ll leave your hair with a dry, matte finish with a texture that reminds us of cotton candy (that’s probably the best way we can describe it). The main ingredient for most texture powders is silica silylate, which is a type of silica particulate that has unique physical properties. Its rough, jagged edges allow it to effectively bind to the hair shaft and create a sort of friction between them. What’s great about these powders is that they are so effective at binding to the hair that only a little amount is needed to get the desired volume effect. What is the Purpose of Texture Powder? Several men’s hairstyles (and women too) require a lot of volume in their hair to get the right look. For certain hair types (particularly those with finer hair) creating and holding volume throughout the day is extremely difficult. Finer hair tends to lay flat and lifeless so an added boost is needed. Using the texture powder as a pre-styler is one of the best options for providing that initial volume to your hairstyle. Note that sometimes these texture powders are called boost powders, texturizing powders, or volumizing powders but their overall purpose is the same - to instantly give extra oomph to your hairstyle. How Does Texture Powder Work? Apply the texture powder by sprinkling it specifically at the roots or all over your head in a fine dusting – just make sure you cover any section of hair that you want to add volume. Spread it around with your fingertips to ensure there isn’t a high concentration of it within one location and to ensure even coverage (you don’t want to see any white clumps due to too much powder in one place). The product will add a sort of friction to your hair, so don’t be too rough or you’ll feel like you’re pulling your hair out. Using a scrunching method is recommended if running your fingers through it is too difficult. What you’ll instantly notice is that your hair will feel thicker and have greater volume than ever before - this is due to the silica effectively binding to the hairs together causing it to stack vertically on top of itself rather than falling flat. Essentially, this sort of friction allows the individual hairs to “support” each other vertically which results in volumized hair, and prevents the hairs from sliding past each other and laying flat. What is the Purpose of Dry Shampoo? The other dry product that seems to be super popular (and a little misunderstood) is dry shampoo. They are typically alcohol or starch-based products that come in three forms: a dry powder, an aerosol spray, or in a liquid. Dry shampoos are sometimes seen as a complete substitute for wet washing your hair – this couldn’t be further from the truth. You still need to shampoo and condition your hair and scalp on a regular basis to remove excess oil, dirt, debris in order to keep it healthy and clean. But if you are looking to freshen up your look at the end of the day or even lengthen the time between washes, then dry shampooing your hair might be a good option. While dry shampoos do not actually clean your hair and scalp, they do temporarily make your hair feel less oily and greasy by soaking up excess oil that tends to weigh down your hair. How Do You Use Dry Shampoo? Apply the dry shampoo to any oily, greasy section of your hair particularly the roots. If using an aerosol dry shampoo, keep the canister about 6” away while spraying to prevent too much dry shampoo from collecting in one area (comb or brush any areas where too much is added to evenly spread it around). The dry shampoo will effectively soak up the oil in the hair resulting in a refreshed look without all of the hassle of washing, conditioning, blow-drying, etc. What are Alternatives to Dry Shampoo? In the past, many home remedies for dry shampoos existed and they consisted of things like talcum powders, starches, clays, and vegetable powders. But with the resurgence of these products, companies have found ways to put those natural ingredients into an aerosol so that you can apply them more evenly without over-doing it. Final Thoughts It’s obvious that these two products are quite different, and they are definitely items you should consider adding to your hair arsenal. Texture Powder is great for adding volume to your hair which is perfect for men and women whose hair tends to lay flat. While Dry Shampoo is an excellent choice for those who need to freshen up without having to go through a shower routine to make their hair look great. Either way, try them out for yourself and see what you think. from Mister Pompadour More men are embracing their hair's natural texture, and they're looking for styles that help compliment it. Here, styling tips that help emphasize facial angles and multi-dimensional texture on three popular looks. French Crop For a clean-cut, modern haircut that stands out, combine a longer top with a fade on the sides. This low-maintenance look requires a product like mop Basil Mint Firm Hold Clay to create piecey texture and fringe. To use, emulsify in hands until the product is warm enough and of a softened consistency. Apply to damp or dry hair, creating texture by varying direction of the hair forward, back, and up. Quiff Often deemed the “lazy man’s pompadour,” the quiff is an incredibly popular, high-volume, medium-length hairstyle. And while most of the quiffs you’ll see are being worn by men with straight hair, wavy hair is just as well-suited for this trendy style. A molding cream, like Mop Orange Peel Molding Cream, is the perfect product to create the volume required for this look. Use on damp hair to create the look and add texture to hair when it’s dry for definition and separation. Curly Hair Fade The curly hair fade focuses the eyes on the top of the head where natural texture is enhanced by working with instead of against waves and curls. Use a low-hold styling product, like mop Pomegranate Glossing Pomade, to enhance the hair’s natural movement while adding separation, shine and moisture. Use sparingly. Product can be layered for buildable texture throughout the day. There’s something extremely sexy on men with messy hairstyles. Effortless cool looks that are intentionally disheveled let confident men showcase their natural characteristics. In the ’90s, men favored messy hairstyles that required minimum effort to maintain. It was the age of grunge, brit-pop and low-rise jeans and none of them matched lined partings and classic, neat haircuts. However, styling rebellious messy hair may sometimes be tricky. Even the most meticulously sloppy haircut styles need to stand up properly and ideally with the least possible effort. A casually messy hairstyle is the perfect option, whether you’re heading out for drinks after work or for a romantic date. Whichever your hair type is curly, straight, wavy, thick, or thin hair, be sure to find a laidback style here. Here are the best messy hairstyles for men to get inspiration. Messy Crop Top If you’re looking for a timeless, simple yet refined hairstyle, opt for a messy French crop top. All you need is to leave the hair on top long to medium in length and then try a crop top fade. To create a rugged, sexy look, give it a tousle with a few styling products, such as a shine pomade, wax, or clay. Starting at the roots, apply a small amount of pomade through your locks, messing them up as you go. Slicked Back A messy swept-back hairstyle can be a fresh take on a retro style. It’s a sleek look that adds a grunge vibe to your whole appearance. Comb all your hair back and create a small pomp or quiff for an everyday look. Or, if you prefer an edgy, slick back messy style, opt for an undercut or undercut fade on the sides. In terms of styling, use a matte hair product like clay, cream, or lightweight wax to add some height, movement and flow. Short Spiky Messy spiky hair has become very popular over the last few years. They add a fun, sexy, effortless cool vibe to those who want to make a bold appearance. Short spiky hair is a great choice to save time when you don’t have much time for styling. If you want to cover any bald spots or have thin hair, this is the hairstyle you should go for. You can ask for a messy and textured on-top hairstyle with a taper fade or undercut on the sides. When styling a messy spiky hairstyle, apply a strong pomade or a matte wax to reassure that your hair will stay in place all day. Textured Fringe Modern and trendy, a fringe haircut can be the perfect choice for guys with curly, wavy, or medium-length hair. With a textured fringe on top, you can enhance your facial features and look extremely hot. Leave your hair in the front to grow about 2 to 3 inches in length. Then experiment with a fade on the sides and with an angular, messy, or textured fringe on top. A matte or low-shine pomade will help you get the texture and give a naturally messy look. How To Style Messy Hair Once you decide on the messy hairstyle that best flatters your face shape and features, it’s important to keep it that way. It’s better to start styling after shampooing your hair and then gently towel drying your hair. Take a small amount of good-quality clay or wax and rub it between your hands to warm it. Apply the product evenly through your hair and run your fingers to mess it up. Ultimately, you’ll need to tousle and move your hair to one side until you get the desired messy look. from OnPointFresh
With so many trending hairstyles emerging in 2021 already, you’ll be thrilled to find out which haircuts are set to be popping off in the upcoming year. A new chapter is set to start in 2022 and bringing along with it are fresh ideas for men’s hairstyles. Since gender-fluid looks are on the rise, expect to see shags, mullets, ‘90s curtain hairstyles, and a mix of the extremes – long or super short hair. From daring cuts to bold colors and all sorts of lengths and styles, men’s beauty is taking a trip on the wild side. Inspired by 90s era fashion, the next season will give you sweet nostalgia. Keep scrolling to discover the biggest hair trends for men that will dominate in 2022. Mullets One of the most iconic men’s hairstyles of the ’80s aka the mullet is still going strong in 2022. This look is all about business in the front, party at the back! If you find yourself on the more wild side and you like experimenting with new haircuts, then this is for you. Short at the front, shorter at the sides, and long at the back, the modern mullet hairstyle stands out for its eye-catching shape and laidback vibe. For a more refined take, ask for a mullet with a low fade on the sides, or if you’re bold enough embrace neon colors and acid pops in shades of lime green, magenta, and blue. Having bright-colored hair can be approved far easy to style up with neutral outfit. Buzz Cut In many SS/2022 fashion shows, designers gave us a little taste of the new upcoming grooming trends, including buzz cuts in many versions. You can go for a buzz fade, shorter on the top and fade up into the sides or try geometric lines in the front and/or on the sides. This is a great choice if you have thin hair or you’re starting to bald and you want a no-fuss haircut with minimal effort. When you have a buzz cut, it’s actually a nice way to grow a little bit of stubble beard on your face to balance out the short haircut. Again, for all the trend-conscious men who want to add more flare to their hairstyle, a great option is to dye the buzzed hair in pastel hues or vivid colors. But remember it’s important to maintain the color to avoid getting brassy. Bro Flow The bro flow is still gaining popularity and is injecting a new kind of attitude into men’s hair. It is suitable for men with thick medium-length hair, who want a low-maintenance hairstyle. Giving a relaxed and rugged vibe, the classic bro flow tends to feature waves that curl back off of the face and neck. If your natural hair is a bit wavy, this haircut will look great on you! However, if you don’t have wavy hair, you can create this look using a sea salt spray or texturizer. Natural Curls The next season of 2022 is all about embracing a more natural look to an otherwise classic hairstyle. Men with natural curls can show how cool and sexy curly hair can be. Whether you prefer short sides and back and curly hair on top or a curly hair mullet, remember to build volume up top. Rudolph Valentino Coming from the 1920s, this hairstyle was very popular back then. The name comes from the Italian-American actor and fashion icon Rudolph Valentino, who kept his hair back, tight and ultra-glossy, whipped up into a perfect side parting. A modern take on this hairstyle is a short cut with a side or a middle parting that will make you look super neat and polished. If you have strong features, this may be the perfect hairstyle for you in 2022. Shag The men’s shag hairstyle is predicted to be huge in 2022. Coming in different variations, from short, long, layered, or tousled, with bangs, waves, curls, or sideburns. Famous celebs and rockstars of the ’70s embraced this hairstyle because of its effortlessly cool retro feel, among others to rock this style are David Bowie, Bob Dylan, and Mick Jagger. A shaggy hairstyle can be short or reach the shoulders with lots of layers. It’s ideal for men with wavy or curly hair, as the layers create a flattering shape and add movement. from On Point Fresh
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